1. Introduction

Watch Dental is committed to protecting the privacy and security of our patients and website visitors. This Privacy Policy explains how we collect, use, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the terms outlined in this Privacy Policy.

2. Information We Collect

We may collect and process the following personal data:

•Personal Details – Name, date of birth, contact details (address, phone number, email).

•Medical Information – Health records, dental history, treatment details, and prescriptions.

•Payment Information – Billing details for processing payments.

•Communication Data – Emails, messages, and queries you send to us.

•Technical Information – IP addresses, browser type, and website usage statistics when you visit our site.

3. How We Use Your Information

Your personal data is used for the following purposes:

•Providing Dental Care – Managing appointments, treatment planning, and medical record-keeping.

•Communication – Sending appointment reminders, responding to enquiries, and sharing important updates.

•Billing and Payments – Processing payments and managing invoices.

•Legal and Regulatory Compliance – Adhering to NHS and General Dental Council (GDC) requirements.

•Improving Services – Enhancing patient experience and optimising our website.

4. Data Protection and Security

We take the security of your personal data seriously and implement strict measures to prevent unauthorised access, loss, or misuse. Our practice ensures:

•Encrypted storage of medical records.

•Secure online transactions and communication.

•Limited access to patient data for authorised personnel only.

5. Data Sharing

We do not sell or share your personal data with third parties for marketing purposes. However, we may share information with:

•Healthcare Providers – If referrals or specialist consultations are required.

•Regulatory Authorities – When legally required, such as for NHS compliance.

•Payment Processors – For secure billing transactions.

6. Your Rights

Under UK GDPR, you have the right to:

•Access Your Data – Request a copy of the personal data we hold about you.

•Correct Your Data – Ask us to amend any inaccurate or incomplete information.

•Erase Your Data – Request deletion of your personal data under certain circumstances.

•Restrict Processing – Limit how we use your data.

•Object to Processing – Refuse direct marketing communications.

To exercise any of these rights, please contact us using the details below.

7. Data Retention

We retain patient records for the duration required by UK law and regulatory bodies. Dental records are typically kept for at least 10 years after the last appointment. Once no longer required, data is securely deleted.

8. Cookies and Website Tracking

Our website uses cookies to improve user experience and analyse site traffic. You can manage cookie preferences via your browser settings.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📍 Address: 2 Manor Rd, Newcastle upon Tyne NE7 7XS

📞 Phone: 01912661487

✉️ Email: info@watchdental.co.uk

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, so we encourage you to review it regularly.